Tech Adoption
Spot companies that have just adopted a tool. A newly installed tool means a stack in motion, an open budget, and integrations to build.
In brief
The Tech Adoption signal spots companies that have just adopted a tool you track. 12 credits per qualified lead; checked several times a day; these events are dated to the month.
- Price
- 12 credits per lead, charged when the qualified lead is created. A lead that does not match your filters is never billed.
- GDPR
- Publicly available professional data, hosted in Europe. For B2B prospecting the legal basis is usually legitimate interest (GDPR Article 6(1)(f)), with a right to object for the person contacted. DPA available on request.
Live lead examples
Real-time anonymized activity
Without this signal, you are missing out
What your competitors already exploit
You have no idea which companies just switched tools.
A moving stack is the best moment to sell whatever plugs into it.
Auditing thousands of companies’ stacks by hand is impossible.
How it works
From detection to delivery, everything is automated.
Détection
Rodz continuously monitors your signals and detects business events in real time.
Enrichment
Each lead is enriched: email, phone, company, context.
Delivery
Leads arrive directly in your tools: HubSpot, Lemlist, Google Sheets, webhook.
Concrete use cases
A company installs a new CRM.
Their sales data is being reorganised, and everything connected to it is up for review.
Pitch your integration during the roll-out phase.
An account adopts a tool that complements yours.
They are investing in your category: the budget exists.
Position as the missing piece, not as a replacement.
A company stacks several tools in the same area.
A sign of friction: nobody stacks tools for comfort.
Lead with consolidation rather than a feature.
Questions fréquentes
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