Tech Displacement
Spot companies that have just dropped a tool. The moment a solution is removed is the only one where the replacement is still open.
Live lead examples
Real-time anonymized activity
Without this signal, you are missing out
What your competitors already exploit
You find out a competitor was replaced once the contract is signed elsewhere.
A company removing a tool has a need it must cover quickly.
That move is invisible from the outside, unless you measure it.
How it works
From detection to delivery, everything is automated.
Détection
Rodz continuously monitors your signals and detects business events in real time.
Enrichment
Each lead is enriched with 27+ data points: email, phone, company, context.
Delivery
Leads arrive directly in your tools: HubSpot, Lemlist, Google Sheets, webhook.
Concrete use cases
A company removes a competitor’s tool.
An active need, with no solution in place.
Reach out during the transition period.
An account drops a tool in your category without replacing it.
Either dissatisfaction or cost-cutting: two different angles.
Lead with the problem, not the product.
Several companies in one sector drop the same tool.
A market movement you can work beyond a single account.
Build a sector campaign around the migration.
Questions fréquentes
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