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Tech Displacement

Spot companies that have just dropped a tool. The moment a solution is removed is the only one where the replacement is still open.

12 credits / lead

Live lead examples

Real-time anonymized activity

Live

Without this signal, you are missing out

What your competitors already exploit

You find out a competitor was replaced once the contract is signed elsewhere.

A company removing a tool has a need it must cover quickly.

That move is invisible from the outside, unless you measure it.

How it works

From detection to delivery, everything is automated.

01

Détection

Rodz continuously monitors your signals and detects business events in real time.

02

Enrichment

Each lead is enriched with 27+ data points: email, phone, company, context.

03

Delivery

Leads arrive directly in your tools: HubSpot, Lemlist, Google Sheets, webhook.

Concrete use cases

Le signal

A company removes a competitor’s tool.

Ce que ça signifie

An active need, with no solution in place.

Votre action

Reach out during the transition period.

Le signal

An account drops a tool in your category without replacing it.

Ce que ça signifie

Either dissatisfaction or cost-cutting: two different angles.

Votre action

Lead with the problem, not the product.

Le signal

Several companies in one sector drop the same tool.

Ce que ça signifie

A market movement you can work beyond a single account.

Votre action

Build a sector campaign around the migration.

Questions fréquentes

Adoption tells you what a company just installed; displacement tells you what it just removed. The second is the replacement signal.

Ready to detect your next customers?

100 free credits. No credit card. No commitment.