Create a Fundraising signal in Rodz with persona targeting and email finding on, connect lemlist with its API key, then pick the campaign in the signal’s Integrations tab. Every decision-maker at a company that just raised lands in the campaign with variables such as {{fundingStage}}, {{fundingAmount}} or {{investors}}. A lead costs 2 credits, plus 0.5 credit per email found.
Key facts
A funding round costs 2 credits per lead, plus 0.5 credit per email found, charged on success only.
The freshness window runs from 24 hours to 12 months (announcedPeriod), 30 days by default.
Without persona targeting, a round is a company with no contact: lemlist, which expects a person, does not receive it.
Rodz identifies 400,000+ signals a month (July to September 2026 average).
Cost : 2 credits per lead (+0.5 credit per email found) Setup time : 15 min
Before you start
A Rodz account with credits (the test account includes 100).
A lemlist account and its API key (in your lemlist account’s integration settings).
A lemlist campaign with at least one step: Rodz refuses to push into an empty campaign.
Your target: round types, amount range (in US dollars), headquarters country, decision-maker roles.
Steps
Step 1.
Connect lemlist to Rodz
In Integrations, choose lemlist and paste your API key, or call PUT /api/v1/integrations/lemlist. Rodz checks the key with lemlist before storing it.
Step 2.
Write the campaign with funding variables
For a funding round, Rodz adds round-specific variables: {{fundingStage}}, {{fundingType}}, {{fundingAmount}}, {{fundingCurrency}}, {{fundingAmountUsd}}, {{investors}}, {{announcementDate}}, {{articleSummary}} and {{articleUseOfFunds}}.
Example opener: "Congrats on the {{fundingStage}} with {{investors}}. Your plan mentions: {{articleUseOfFunds}}"
Step 3.
Create the Fundraising signal with persona targeting
In My Signals, click Activate Signal and pick Fund Raising. Set the round types, the amount (US dollars), the freshness and the headquarters country. Then turn on persona targeting and Get emails: lemlist only receives people, and a person without an email gets the LinkedIn steps only.
Set maxLeadsPerCompany to 1 if you only want to write to one person per company.
In the signal’s Integrations tab, switch on lemlist and select the campaign. Through the API, get the id with GET /api/v1/integrations/lemlist/campaigns, then send it in destinations.lemlist.campaignId.
Once the signal is Active, decision-makers reach the campaign. Review the first ones in lemlist, especially {{articleUseOfFunds}}, which can be empty when the announcement does not detail the use of funds.
Example payload
The lead as Rodz delivers it (webhook format, also returned by `GET /api/v1/signals/{signal_id}/leads`).
{ "signal": { "id": "e5f6a7b8-c9d0-4e1f-a2b3-c4d5e6f7a8b9", "name": "Seed and Series A, France", "type": "fundraising", "last_signal": "Fundraising", "last_signal_date": "2026-10-08", "funding_type": "venture", "funding_stage": "Seed", "funding_amount": 2500000, "funding_currency": "EUR", "funding_amount_usd": 2700000, "investors": ["Beta Fund Example"], "num_investors": 1, "funding_total_usd": 2700000, "announcement_date": "2026-10-07", "article_summary": "Verdalis Example raised a €2.5M seed round for its fleet management platform.", "article_use_of_funds": "Growing the sales team and launching in Belgium.", "article_source_url": "https://press.example/verdalis-seed" }, "contact": { "lead_id": "d4e5f6a7-b8c9-0123-def0-456789012345", "created_at": "2026-10-08T10:15:00+00:00", "first_name": "Thomas", "last_name": "Leroy", "email": "thomas.leroy@verdalis.example", "phone": "", "title": "CEO & co-founder", "location": "Bordeaux, Nouvelle-Aquitaine, France", "country_code": "FR", "city": "Bordeaux", "linkedin_profile_url": "https://www.linkedin.com/in/thomas-leroy-example", "sales_navigator_profile_url": "", "matched_persona": "CEO" }, "company": { "name": "Verdalis Example", "website": "https://verdalis.example", "linkedin_url": "https://www.linkedin.com/company/verdalis-example", "industry": "Software Development", "employee_range": "11-50", "hq_country_code": "FR", "hq_city": "Bordeaux" }}
Everybody congratulates a team that just raised. What stands out is linking your offer to what the round will fund: {{articleUseOfFunds}} often sums up the plan (hires, new countries, product). An announced sales hiring push calls for a message about tooling the team; a new country, a message about winning that market.
To keep a record in the CRM, switch on HubSpot on the same signal too (see funding rounds to HubSpot).
Troubleshooting
Rounds visible in Rodz but missing from lemlist: they have no contact (targeting off or no decision-maker found). A contact without an email enters with its LinkedIn URL only.
Campaign refused: it has no step, or the lemlist API key is no longer valid.
Too many contacts per company: set maxLeadsPerCompany.
Frequently asked questions
Why is persona targeting required here?
Without targeting, Rodz delivers the round as a company with no contact. lemlist adds people with an email: a company alone cannot enter it. Targeting finds the decision-maker, email finding finds their address.
Which funding variables are available in lemlist?
{{fundingStage}}, {{fundingType}}, {{fundingAmount}}, {{fundingCurrency}}, {{fundingAmountUsd}}, {{fundingTotalUsd}}, {{numInvestors}}, {{investors}} (comma-separated), {{announcementDate}}, {{articleSummary}}, {{articleUseOfFunds}} and {{articleSourceUrl}}, on top of the contact and company variables.
Can a funding variable be empty?
Yes, a variable is sent only when the announcement contains the information. The amount or the use of funds is sometimes missing. Set a fallback value in lemlist, or a version of the message that does not quote the amount.
How many decision-makers per company?
By default Rodz delivers the best-ranked contacts, at most 10% of headcount (minimum 1). maxLeadsPerCompany sets an exact maximum, for example 1. Each contact delivered counts as one lead at 2 credits.
Should I write on the day of the round?
Not necessarily. Teams that just raised get a lot of messages in the week of the announcement. A 30-day announcedPeriod window and a sequence that quotes the use of funds stand out more than one more congratulation.