2026 comparison

The best intent data providers for European B2B teams

Event-based intent, topic intent, website visitors: 9 providers compared on their source of intent, European coverage, GDPR and public prices.

Updated October 12, 2026 by Peter Cools

Try Rodz See the table

The short answer

For European B2B teams, choose intent data by type first. For event-based intent (funding, hiring, job changes, competitor engagement) delivered with the contact, Rodz covers 46 signal types and hosts its data in Europe. For topic intent, Bombora, also available through Cognism. For website visitors, Leadfeeder, Leadinfo or GetQuanty. The US platforms (6sense, Demandbase) target large ABM programmes.

Key facts

Intent data has three sources: public events at the company, content consumption across a network of sites, and visits to your own website.
Bombora cites 16B+ monthly events and 25,300+ intent topics, without detailed European country coverage on its product pages.
Three tools in this list are European and say so: Leadfeeder (built and hosted in the EU), Cognism (EMEA first), GetQuanty (French vendor, European hosting). Rodz also hosts its data in Europe.
Public prices checked on October 12, 2026: Leadfeeder Activate (with intent) from €369/month billed annually, Leadinfo from €69/month; Bombora, 6sense, Demandbase and Cognism on quote.
In Europe, person-level identification of website visitors is more tightly regulated than company-level signals: check your legal basis.

How we compared

Rodz publishes this page and is part of the list. We did not build a single ranking: a topic-intent tool and a visitor tool answer different questions. Tools are grouped by family, and each card says where the tool stops.

Our criteria: the source of intent, the European coverage the vendor states, price transparency and delivery into your tools. Facts come from the vendors' public pages, read on October 12, 2026.

The three sources of intent data

1. Event-based intent. A dated, public fact at the company: a funding round, a job posting, a new executive, a connection with a competitor's rep. It is the easiest intent to act on in outbound, because it gives you a reason to write to a specific person. This is what Rodz does.

2. Topic intent. An account reading more about a subject, measured across a network of publisher sites (Bombora's co-op) or review sites (G2 Buyer Intent). Useful to prioritise accounts and target ads. The signal is account-level, without the person reading.

3. First-party intent. Companies visiting your own website, identified from their IP address (Leadfeeder, Leadinfo, GetQuanty). A strong signal, but limited to accounts that already know you.

For European markets, one question to ask any topic-intent vendor: what share of its site network publishes in your buyers' languages? None of the US platforms in this list publishes that detail. Event-based signals, on the other hand, rely on public facts in each country. To go further: intent signals vs intent data.

The table at a glance

Tool	Signals covered	Coverage	Public price	Best for
Rodz	Funding, M&A, hiring, job changes, public tenders, new companies, competitor engagement, tool adoption	France, Europe and worldwide depending on the signal; data hosted in Europe	No subscription: 0.5 to 12 credits per lead, €0.10 to €0.05 per credit by volume, 100 free credits	Teams and agencies that want a flow of event-triggered leads straight into their CRM or sequence
Leadfeeder (formerly Dealfront)	Website visitors, topic intent, hiring, news, technologies	Europe (national trade registers)	Lite free; Discover from €79/month, Activate (intent) from €369/month, billed annually	European teams that want to work their website traffic
Cognism	Bombora intent, hiring, funding, technographics, job changes, M&A	EMEA first	Not public (Standard and Pro plans, 5 seats)	Teams that need EMEA contacts first, with signals on top
Bombora (Company Surge)	Above-baseline research by topic ("surge") at account level	Global, English-language heavy; no detailed French coverage published	Not public (on quote)	ABM marketing that prioritises accounts by research topic
G2 Buyer Intent	Product profile, category, comparison and pricing page views on G2	Global, limited to buyers who use review sites	Add-on to G2 Professional and Enterprise packages (add-on price not public)	Software vendors with a strong G2 presence
GetQuanty	Website visits, intent scoring	Your web traffic (French vendor, European hosting)	No list price published; depends on companies identified per month	French B2B websites with steady traffic
Leadinfo	Website visits (companies)	Claims 195 countries	Starter from €69/month; Scale from €159/month	SMBs that want to know which companies visit their site
6sense	Keyword intent, website visits, review sites, job postings, technographics	Global; no published France coverage	Not public (demo required)	Large marketing and sales teams running a full ABM programme
Demandbase	Keyword intent, account engagement, B2B advertising	Global; no published France coverage	Not public (platform fee + per-user fee)	ABM teams that want intent, advertising and orchestration in one tool

The alternatives tool by tool

Rodz

Event-based signals delivered into your tools Real-time business signals (France, Europe, worldwide)

Rodz has produced business signals since 2018: funding rounds, M&A, hiring, job changes, public tenders, company registrations, LinkedIn connections and reactions around your competitors, tool adoption. 46 signal types are available by API. Each signal is filtered to your target, enriched with the right contact, then pushed into HubSpot, Pipedrive, Attio, lemlist, La Growth Machine, Instantly, Smartlead, Emelia, Google Sheets, by webhook or into Claude (MCP). 80,000+ qualified leads delivered a month (July to September 2026 average). Already integrated by lemlist, Cargo, Bulldozer, Kalent, The Sales Engine, Overloop, Sinky and Extrovert, and used by teams such as Aircall, OpenClassrooms and JobTeaser.

Signals: Funding, M&A, hiring, job changes, public tenders, new companies, competitor engagement, tool adoption
Coverage: France, Europe and worldwide depending on the signal; data hosted in Europe
Price: No subscription: 0.5 to 12 credits per lead, €0.10 to €0.05 per credit by volume, 100 free credits
Best for: Teams and agencies that want a flow of event-triggered leads straight into their CRM or sequence

Where it stops : No website visitor identification and no topic intent (content consumption); no native Salesforce integration (webhook or API); few public reviews so far (2 on G2).

Sources : Rodz pricing · Rodz API

See the signals

Leadfeeder (formerly Dealfront)

Website visitors, European data Visitor identification + company data (Germany, Finland)

Leadfeeder identifies companies visiting your website and adds company data, topic intent (Activate plan), hiring signals and news. The Dealfront brand, born from the merger with Echobot, went back to Leadfeeder in March 2026. Built and hosted in the EU.

Signals: Website visitors, topic intent, hiring, news, technologies
Coverage: Europe (national trade registers)
Price: Lite free; Discover from €79/month, Activate (intent) from €369/month, billed annually
Best for: European teams that want to work their website traffic

Where it stops : Visitors are companies, not people; signals beyond visits are narrower than in a dedicated signal tool.

Sources : leadfeeder.com/pricing · leadfeeder.com/company

Cognism

European contacts + signals Sales intelligence (UK)

Cognism sells EMEA-focused contact data, with signals: intent powered by Bombora (Pro plan), hiring trends, funding alerts, technographics, job changes, M&A.

Signals: Bombora intent, hiring, funding, technographics, job changes, M&A
Coverage: EMEA first
Price: Not public (Standard and Pro plans, 5 seats)
Best for: Teams that need EMEA contacts first, with signals on top

Where it stops : You buy a contact database first; intent comes from Bombora on the Pro plan.

Sources : cognism.com/intent-data · cognism.com/pricing

Bombora (Company Surge)

The reference for topic intent Intent data from content consumption (US)

Bombora spots accounts reading more than usual about a topic, through a co-op of thousands of publishers and brand sites. It cites 16B+ monthly events and 25,300+ intent topics. Its data also feeds several other platforms in the market.

Signals: Above-baseline research by topic ("surge") at account level
Coverage: Global, English-language heavy; no detailed French coverage published
Price: Not public (on quote)
Best for: ABM marketing that prioritises accounts by research topic

Where it stops : Account-level signal, without the person to contact or the specific event behind the interest.

Sources : bombora.com/intent · bombora.com

G2 Buyer Intent

Intent from review sites First-party intent on G2 and its review sites

G2 Buyer Intent shows which accounts view your profile, your category, your competitors or comparisons on G2 and its sister sites (Capterra, Software Advice, GetApp). The intent comes from behaviour observed on those sites, not from models.

Signals: Product profile, category, comparison and pricing page views on G2
Coverage: Global, limited to buyers who use review sites
Price: Add-on to G2 Professional and Enterprise packages (add-on price not public)
Best for: Software vendors with a strong G2 presence

Where it stops : Software only, and only buyers who go through review sites.

Sources : sell.g2.com/buyer-intent · G2 pricing guide

GetQuanty

Website visitors, French vendor Visitor identification and scoring (France)

GetQuanty identifies companies visiting your website, scores their intent and suggests contacts, with European hosting and 40+ integrations claimed.

Signals: Website visits, intent scoring
Coverage: Your web traffic (French vendor, European hosting)
Price: No list price published; depends on companies identified per month
Best for: French B2B websites with steady traffic

Where it stops : Only sees accounts already visiting your site; no hiring or funding signals announced.

Sources : getquanty.com

Leadinfo

Website visitors, public prices Visitor identification (Netherlands)

Leadinfo identifies companies visiting your website, suggests decision-makers to contact and scores leads, with 70+ integrations claimed.

Signals: Website visits (companies)
Coverage: Claims 195 countries
Price: Starter from €69/month; Scale from €159/month
Best for: SMBs that want to know which companies visit their site

Where it stops : One signal type: only sees accounts already coming to your site.

Sources : leadinfo.com/pricing

6sense

Predictive ABM platform Account intelligence and ABM (US)

6sense combines your own data (visits, campaigns, CRM), review sites and third-party keyword intent to predict which accounts are in market. It tracks intent in 40+ languages, complements its native intent with third-party data (including Bombora) and adds job postings and technographics.

Signals: Keyword intent, website visits, review sites, job postings, technographics
Coverage: Global; no published France coverage
Price: Not public (demo required)
Best for: Large marketing and sales teams running a full ABM programme

Where it stops : A heavy, expensive platform project for a small company; events are an add-on, not the core.

Sources : 6sense.com/pricing · 6sense intent data

Demandbase

ABM with keyword intent Account-based platform (US)

Demandbase offers an account-based platform with keyword intent (your products, your competitors) and its own B2B ad network. Bombora data is available inside it under a separate licence.

Signals: Keyword intent, account engagement, B2B advertising
Coverage: Global; no published France coverage
Price: Not public (platform fee + per-user fee)
Best for: ABM teams that want intent, advertising and orchestration in one tool

Where it stops : An enterprise platform; not built to deliver a flow of contacts into an email sequence.

Sources : demandbase.com/pricing

Rodz publishes this page and is part of the comparison. Facts about other tools come from their public pages, checked on the date shown. Prices change often: check them on each vendor’s site. Spotted a mistake? Email support@rodz.io and we will fix it.

Intent data and GDPR: what changes in Europe

Company signals (a round, a hire, a public contract) concern legal entities and public facts.
Once a contact is delivered, B2B outreach generally relies on legitimate interest: inform the person and honour their right to object.
Visitor identification at company level uses the IP address; person-level identification is far more constrained by the GDPR and the ePrivacy rules.
Hosting matters to your legal team: Rodz, Leadfeeder and GetQuanty host their data in Europe.

These points are general and do not replace your DPO's advice. Our detailed article: GDPR and intent signals.

Which tool for which job

You run outbound and want leads to contact this week: event-based intent (Rodz), pushed into your CRM or lemlist sequence.
You run an ABM programme with ads: topic intent (Bombora, or 6sense and Demandbase for a full platform).
You have traffic and want to know who visits: website visitors (Leadfeeder, Leadinfo, GetQuanty).
You sell well-rated software on G2: G2 Buyer Intent.

These families combine: an account reading about your topic that just hired a new sales director is a higher priority than either signal alone.

Frequently asked questions

It depends on the type of intent. For event-based intent (funding, hiring, job changes, competitor engagement) delivered with the contact, Rodz, which covers 46 signal types and hosts its data in Europe. For topic intent, Bombora, also available through Cognism. For website visitors, Leadfeeder, Leadinfo or GetQuanty.

Intent data is evidence that a company is looking for a solution: public events (a round, a hire, a leadership change), a rise in reading on a topic, or visits to your website. It helps you contact the right accounts at the right time.

Company signals concern legal entities and public facts. When a contact is delivered, B2B outreach generally relies on legitimate interest, with information and a right to object. Person-level identification of website visitors is more tightly regulated. Have your legal basis validated by your DPO.

Public prices checked in October 2026 range from €69/month (Leadinfo Starter) to €369/month for Leadfeeder's plan with intent, billed annually. Bombora, 6sense, Demandbase and Cognism are on quote. Rodz has no subscription: 0.5 to 12 credits per delivered lead, with credits from €0.10 down to €0.05 by volume.

Bombora does not publish country-level European coverage on its product pages. If your market is in continental Europe, ask for examples of topics in your buyers’ language before signing, and add event-based signals.

Try event-based intent on your market

100 free credits at sign-up, no subscription, data hosted in Europe

Try Rodz Estimate my budget