2026 alternatives

The best Bombora and 6sense alternatives, including European options

Topic intent, website visitors, event-based intent: 8 alternatives compared on what they detect, their European coverage and public prices, and how to combine them.

Updated October 12, 2026 by Peter Cools

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The short answer

Bombora and 6sense alternatives fall into three families. For topic intent in an ABM platform: Demandbase, G2 Buyer Intent (review sites) or ZoomInfo. For a European option: Leadfeeder (visitors and intent, EU-hosted) or Cognism (EMEA contacts with Bombora intent). For event-based intent delivered with the contact: Rodz, 46 signal types, which also works well alongside Bombora or 6sense rather than replacing them.

Key facts

Bombora measures content consumption across a co-op of thousands of publishers: it cites 16B+ monthly events and 25,300+ topics.
6sense combines your own data, review sites and third-party keyword intent (including Bombora) in 40+ languages.
Neither Bombora nor 6sense publishes prices; neither do Demandbase and ZoomInfo.
Topic intent says an account cares about a subject; event-based intent says what happened at the account and who to contact.
Alternatives with public prices (October 12, 2026): Leadfeeder Activate from €369/month, Common Room from $2,500/month, Warmly from $10,000/year, billed annually.

How we compared

Rodz publishes this page and is part of the list. This is not a ranking: each alternative answers a different reason to leave (or complement) Bombora and 6sense. Price, European coverage, the need for a person to call, or the size of the platform.

Facts come from the vendors' public pages, read on October 12, 2026. We only show a price when it is published.

Bombora and 6sense in brief

Bombora is the reference for topic intent. Its co-op of publishers and brand sites measures accounts reading more than usual about a subject ("Company Surge"). Its data also feeds other platforms: 6sense, Demandbase, Cognism, Common Room and Warmly offer it in one form or another (sources in the cards below).

6sense is a predictive ABM platform. It combines your first-party data, review sites and keyword intent to predict in-market accounts, then orchestrates ads and outreach (source).

The reasons to look for an alternative come up again and again: price (on quote, annual contract), coverage of non-English European markets, and the fact that account-level intent tells you neither who to contact nor why now.

Topic intent or event-based intent?

	Topic intent (Bombora, 6sense)	Event-based intent (Rodz)
What you learn	An account reads more about a topic	A dated fact: funding, hire, new executive, public tender, connection with a competitor
Level	The account	The account and the person to contact
What you write	A message about the topic, without knowing to whom	A message about the event, to the right person
Typical use	Prioritising ABM accounts, targeting ads	Triggering a sequence or a call within 48 hours
Price	Annual contract, on quote	Usage-based, no subscription

The table at a glance

Tool	Signals covered	Coverage	Public price	Best for
Rodz	Funding, M&A, hiring, job changes, public tenders, new companies, competitor engagement, tool adoption	France, Europe and worldwide depending on the signal; data hosted in Europe	No subscription: 0.5 to 12 credits per lead, €0.10 to €0.05 per credit by volume, 100 free credits	Adding dated events (funding, hiring, new executive, competitor engagement) with the person to call to your scoring
Demandbase	Keyword intent, account engagement, B2B advertising	Global; no published France coverage	Not public (platform fee + per-user fee)	ABM teams that want intent, advertising and orchestration in one tool
G2 Buyer Intent	Product profile, category, comparison and pricing page views on G2	Global, limited to buyers who use review sites	Add-on to G2 Professional and Enterprise packages (add-on price not public)	Software vendors with a strong G2 presence
Leadfeeder (formerly Dealfront)	Website visitors, topic intent, hiring, news, technologies	Europe (national trade registers)	Lite free; Discover from €79/month, Activate (intent) from €369/month, billed annually	European teams that want to work their website traffic
Cognism	Bombora intent, hiring, funding, technographics, job changes, M&A	EMEA first	Not public (Standard and Pro plans, 5 seats)	Teams that need EMEA contacts first, with signals on top
Common Room	Website visitors, job changes, social and community engagement, Bombora intent	Global; no published France coverage	Essential: $2,500/month billed annually; higher tiers on quote	Vendors with an active community or a self-serve product
Warmly	Website visitors, Bombora intent, job changes, job postings, funding	Global; no published France coverage	From $10,000/year (de-anonymization); signals package add-on at $10,000/year	Inbound teams with significant web traffic
ZoomInfo	Topic intent, website visitors, job changes, funding	Strong in the US; European coverage not detailed on the intent page	Not public	North American teams that want contacts and intent from one vendor

The alternatives tool by tool

Rodz

Event-based alternative, or add-on Real-time business signals (France, Europe, worldwide)

Rodz has produced business signals since 2018: funding rounds, M&A, hiring, job changes, public tenders, company registrations, LinkedIn connections and reactions around your competitors, tool adoption. 46 signal types are available by API. Each signal is filtered to your target, enriched with the right contact, then pushed into HubSpot, Pipedrive, Attio, lemlist, La Growth Machine, Instantly, Smartlead, Emelia, Google Sheets, by webhook or into Claude (MCP). 80,000+ qualified leads delivered a month (July to September 2026 average). Already integrated by lemlist, Cargo, Bulldozer, Kalent, The Sales Engine, Overloop, Sinky and Extrovert, and used by teams such as Aircall, OpenClassrooms and JobTeaser.

Signals: Funding, M&A, hiring, job changes, public tenders, new companies, competitor engagement, tool adoption
Coverage: France, Europe and worldwide depending on the signal; data hosted in Europe
Price: No subscription: 0.5 to 12 credits per lead, €0.10 to €0.05 per credit by volume, 100 free credits
Best for: Adding dated events (funding, hiring, new executive, competitor engagement) with the person to call to your scoring

Where it stops : No website visitor identification and no topic intent (content consumption); no native Salesforce integration (webhook or API); few public reviews so far (2 on G2).

Sources : Rodz pricing · Rodz API

See the signals

Demandbase

ABM with keyword intent Account-based platform (US)

Demandbase offers an account-based platform with keyword intent (your products, your competitors) and its own B2B ad network. Bombora data is available inside it under a separate licence.

Signals: Keyword intent, account engagement, B2B advertising
Coverage: Global; no published France coverage
Price: Not public (platform fee + per-user fee)
Best for: ABM teams that want intent, advertising and orchestration in one tool

Where it stops : An enterprise platform; not built to deliver a flow of contacts into an email sequence.

Sources : demandbase.com/pricing

G2 Buyer Intent

Intent from review sites First-party intent on G2 and its review sites

G2 Buyer Intent shows which accounts view your profile, your category, your competitors or comparisons on G2 and its sister sites (Capterra, Software Advice, GetApp). The intent comes from behaviour observed on those sites, not from models.

Signals: Product profile, category, comparison and pricing page views on G2
Coverage: Global, limited to buyers who use review sites
Price: Add-on to G2 Professional and Enterprise packages (add-on price not public)
Best for: Software vendors with a strong G2 presence

Where it stops : Software only, and only buyers who go through review sites.

Sources : sell.g2.com/buyer-intent · G2 pricing guide

Leadfeeder (formerly Dealfront)

Website visitors, European data Visitor identification + company data (Germany, Finland)

Leadfeeder identifies companies visiting your website and adds company data, topic intent (Activate plan), hiring signals and news. The Dealfront brand, born from the merger with Echobot, went back to Leadfeeder in March 2026. Built and hosted in the EU.

Signals: Website visitors, topic intent, hiring, news, technologies
Coverage: Europe (national trade registers)
Price: Lite free; Discover from €79/month, Activate (intent) from €369/month, billed annually
Best for: European teams that want to work their website traffic

Where it stops : Visitors are companies, not people; signals beyond visits are narrower than in a dedicated signal tool.

Sources : leadfeeder.com/pricing · leadfeeder.com/company

Cognism

European contacts + signals Sales intelligence (UK)

Cognism sells EMEA-focused contact data, with signals: intent powered by Bombora (Pro plan), hiring trends, funding alerts, technographics, job changes, M&A.

Signals: Bombora intent, hiring, funding, technographics, job changes, M&A
Coverage: EMEA first
Price: Not public (Standard and Pro plans, 5 seats)
Best for: Teams that need EMEA contacts first, with signals on top

Where it stops : You buy a contact database first; intent comes from Bombora on the Pro plan.

Sources : cognism.com/intent-data · cognism.com/pricing

Common Room

Community and website signals Buyer intelligence platform (US)

Common Room brings together website activity and identified visitors, job changes, social and community engagement, Bombora topics and product signals, on top of your own data.

Signals: Website visitors, job changes, social and community engagement, Bombora intent
Coverage: Global; no published France coverage
Price: Essential: $2,500/month billed annually; higher tiers on quote
Best for: Vendors with an active community or a self-serve product

Where it stops : A high entry ticket for a small team; much of the value comes from your own data.

Sources : commonroom.io/pricing

Warmly

Person-level visitor identification AI go-to-market agents (US)

Warmly identifies your website visitors at the person level and adds signals (social engagement, job changes, Bombora intent, job postings, funding) to trigger chat and outreach.

Signals: Website visitors, Bombora intent, job changes, job postings, funding
Coverage: Global; no published France coverage
Price: From $10,000/year (de-anonymization); signals package add-on at $10,000/year
Best for: Inbound teams with significant web traffic

Where it stops : Person-level visitor identification is constrained in Europe by GDPR and ePrivacy rules: check your legal basis.

Sources : warmly.ai/pricing

ZoomInfo

Contact database with intent Go-to-market data platform (US)

ZoomInfo adds topic intent, a streaming intent add-on and website visitor tracking to its contact database. Its intent documentation is centred on US devices.

Signals: Topic intent, website visitors, job changes, funding
Coverage: Strong in the US; European coverage not detailed on the intent page
Price: Not public
Best for: North American teams that want contacts and intent from one vendor

Where it stops : Intent built for the US market; annual contract on quote.

Sources : zoominfo.com intent · zoominfo.com/pricing

Rodz publishes this page and is part of the comparison. Facts about other tools come from their public pages, checked on the date shown. Prices change often: check them on each vendor’s site. Spotted a mistake? Email support@rodz.io and we will fix it.

Keep Bombora and add events

Already on Bombora or 6sense with a scoring model? You do not have to replace it. Event-based signals add one more layer: an account surging on your topic that just hired a new sales director, or where three people just connected with a competitor's rep, goes to the top of the queue.

Pick two or three events that come before a purchase of your product (for example a decision-maker's job change, job postings in a function, competitor connections).
Create the signals in Rodz, restricted to your target accounts with a watchlist if you run ABM.
Send them to your CRM (HubSpot, Pipedrive, Attio natively; Salesforce by webhook or API) as one more scoring property.

If you want to move away from topic intent, our guide migrating from intent data to signal-based prospecting covers the transition.

Frequently asked questions

It depends on what you are missing. For topic intent in an ABM platform: Demandbase or G2 Buyer Intent. For a European option with public prices: Leadfeeder. To know who to contact and why now: Rodz, which delivers 46 event types with the contact and can also run alongside Bombora.

Not a like-for-like one: no European vendor publishes a topic-intent co-op of the same kind. European options take other angles: Rodz (event-based intent, data hosted in Europe), Leadfeeder (visitors and intent, EU-built), Cognism (EMEA contacts with Bombora intent), GetQuanty (French visitor identification).

Neither publishes prices: you go through a sales conversation, usually for an annual contract. Among the alternatives, Leadfeeder (from €369/month with intent), Common Room (from $2,500/month) and Warmly (from $10,000/year) show their prices. Rodz is usage-based, with no subscription.

Yes, and that is the most common setup for teams that already have a scoring model. Rodz events land in your CRM as one more data point and surface the surging accounts that also just went through an event.

Topic intent data measures what an account reads. A buying signal is a dated event at the company: a round, a hire, a new executive. The first helps prioritise accounts; the second gives you a person to contact and a reason to do it.

Add events to your intent data

100 free credits at sign-up, no subscription, delivered into your CRM

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