Blog – B2B Prospecting with Business Signals
Tips, strategies, and news about intent-based outreach
Social Signals: LinkedIn Engagement and Mentions via Rodz
Learn how to track social mentions, reactions, influencer engagement, company page activity and follower growth using the Rodz API with cURL examples.
Competitive Signals: Tenders and Rival Tracking via Rodz
Learn how to track competitor relationships and public tenders using the Rodz API. cURL examples, webhook payloads, and strategies for competitive intelligence.
Job changes Fintech France : How to Turn Executive Moves into Sales Opportunities
Learn how to use job change signals in French Fintech to prospect smarter, reach decision-makers first, and close more deals.
Public tenders SaaS France : how to turn government procurement into a predictable sales pipeline
Learn how to use public tender signals to identify high-intent SaaS prospects in France, prioritize outreach, and close more deals with government and public sector buyers.
CSR Consulting: Use Intent Signals to Find Companies Needing Sustainability Support
Learn how CSR consultants can use business signals to identify companies hiring sustainability managers or seeking RSE certification.
Public tenders Real Estate France : How to Turn Government Procurement into a Prospecting Goldmine
Learn how to use public tenders signals to identify and prospect high-value Real Estate opportunities in France before your competitors do.
Engagement Bias and Reciprocity: The Psychology of Conversational B2B Prospecting
Master engagement bias and reciprocity principles in B2B conversations. Psychological foundations and practical strategies for better prospecting.
Public tenders Fintech France : How to Turn Government Contracts into Your Best Prospecting Signal
Learn how to use public tender signals to identify high-intent Fintech prospects in France before your competitors do, with actionable sequences and real market context.
Intent Signals vs Intent Data: What's the Difference?
Intent signals and intent data are often confused. Discover their differences, how they complement each other, and how to combine them.
Signal Scoring: The Balance Method by Rodz
Discover the Balance model by Rodz: a scoring system that combines signal type and recency to automatically prioritize your B2B prospects.
Why Follow-Up Sequences Are Obsolete: 1 Signal = 1 Message
Automated 5-to-8-email follow-up sequences destroy your deliverability and annoy your prospects. Here is why a single signal-based message is enough.
Email Deliverability: Why You Should Not Track Opens
Tracking pixels degrade your deliverability and distort your metrics. Discover why Rodz only measures the positive reply rate.