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Blog – B2B Prospecting with Business Signals

Tips, strategies, and news about intent-based outreach

Targeting & Strategy

Use Case: Intent-Based Prospecting for B2B SaaS Companies

How B2B SaaS vendors use intent signals to detect companies ready to invest in new software solutions.

Targeting & Strategy

Intent-Based Prospecting for Recruitment and Staffing

How recruitment agencies and staffing firms use buying signals to identify companies that are hiring before their competitors do.

Technical Guides

Migrate from Intent Data to Intent-Based Prospecting

A step-by-step technical guide to migrating from traditional intent data platforms to intent-based prospecting. Includes a comparison table, 6-step migration roadmap, ROI framework and FAQ.

Technical Guides

Signal Dashboard with Google Sheets and Looker Studio

Build a custom intent signal dashboard using Google Sheets as a data source and Looker Studio for visualization. Step-by-step guide covering data structure, formulas, chart types and team sharing.

Technical Guides

GDPR and Intent-Based Prospecting: Compliance Guide

A technical guide to GDPR compliance for intent-based B2B prospecting. Covers data minimization, consent, retention policies, access rights, erasure workflows and DPA requirements.

Prospecting Tools

Guide complet : LinkedIn Sales Navigator

Découvrez comment utiliser LinkedIn Sales Navigator pour booster votre prospection B2B : fonctionnalités clés, filtres avancés, limites et alternatives.

Technical Guides

Rodz vs Lusha, Kaspr, Apollo: B2B Enrichment Compared

An honest, feature-by-feature comparison of Rodz, Lusha, Kaspr, and Apollo for B2B enrichment, intent signals, and prospecting workflows. Includes signal coverage, enrichment endpoints, webhooks, MCP, and Balance scoring.

Technical Guides

Balance Model Scoring: Prioritize Your Intent Signals

Learn how to use the Rodz API Balance scoring model to weight, combine and prioritize intent signals. Includes threshold configuration, routing strategies and cURL examples.

Technical Guides

Build a Multi-Signal Pipeline with the Rodz API

Learn how to architect a multi-signal pipeline using the Rodz API. From ingestion and normalization to enrichment, scoring, routing and action, this guide covers each stage with code examples.

Technical Guides

Manage Rodz API Rate Limits: Best Practices

Learn how to handle Rodz API rate limits effectively with exponential backoff, request queuing, caching and bulk endpoints. Includes Node.js and Python code examples.

Technical Guides

Secure Your Rodz Webhooks: HMAC-SHA256 Verification

Learn how to secure your Rodz webhooks with HMAC-SHA256 signature verification. Step-by-step implementation in Node.js and Python, common pitfalls, and production best practices.

Technical Guides

Centralize Your Rodz Signals in Google Sheets

Step-by-step guide to centralizing Rodz intent signals in Google Sheets using Make or Apps Script. Build a live reporting dashboard your whole team can use.